Tadahiro Konoe
Creative Director
Creative Director
Summary:
Tadahiro is a creative director, designer, videographer and event producer, and he is the founder of creative agency curioswitch inc.
Tadahiro is a creative director, designer, videographer and event producer, and he is the founder of creative agency curioswitch inc.
He was born into a family deeply involved in the Japanese tradition and art, with over 1400 years of history. The family has been very international for generations, and Tadahiro spent 8 years of his childhood in Geneva, Switzerland.
Being a cosmopolitan at a young age with his family background, influenced him to become a bridge between Japan and the world. He has worked in many international production scenes for international clients as well as for Japanese clients.
While working at the frontline of creative industry, he dedicates his time off-work to help people and organisations to support and to maintain traditional Japanese art.
His career path:
Tadahiro’s portfolio ranges from graphic, product, space design to production of TV programs, promotional videos and events. Throughout his carreer he was involved in international production, working for or with French, UK, Italian, Spanish, American and Japanese clients.
He is a graduate of Musashino Art University in Tokyo where he studied visual art including phototgraphy, film, video and digital media. He entered NHK, the national TV station upon graduation. He spent 3 years at NHK as director, before becoming freelance working for MTV Japan, SONY Pictures TV (AXN and ANIMAX), Bloomberg TV, SYN etc.
He was also involved in many events as producer/coordinator for fashion brands such as 150th anniversary of Louis Vuitton, Mobile Art by CHANEL. Other clients includes Loewe, Gucci, Emilio Pucci, Prada, Miu Miu, Burberry etc.
In 2018 Tadahiro co-found creative agency curioswitch inc. and Nanago a non profit organisation to help Japanese traditional art in 2021, to further enhance the synergy between his creative work and his committment for traditional art.
His family:
The Konoe family is the descendent of Kamatari Fujiwara the statesman, courtier and politician of the 7th century. Ever since his family has stayed close to the imperial family as the bulwark to the throne, and at the centre of the politics and art. The Fujiwara clan in the years split into five houses, and to distinguish each of the houses adopted names from the streets where they resided. Konoe (or sometimes spelled Konoye) is considered the main family branch of the Fujiwara clan.
The Konoe family is the descendent of Kamatari Fujiwara the statesman, courtier and politician of the 7th century. Ever since his family has stayed close to the imperial family as the bulwark to the throne, and at the centre of the politics and art. The Fujiwara clan in the years split into five houses, and to distinguish each of the houses adopted names from the streets where they resided. Konoe (or sometimes spelled Konoye) is considered the main family branch of the Fujiwara clan.
The Fujiwara family has long been involved in politics until the 20th century. The last being Fumimaro Konoe, Tadahiro’s great grand father who was the primeminister in the 1930’s.
Apart from politics, the family was also patron to many kinds of art including “Tale of Genji”. Some were artists themselves, famous for calligraphy or paintings.
His mother was formerly the Princess Mikasa, and he is related to Hosokawa, the family of samurai clan through his father, which makes him the hybrid of three major familes: the Imperial family, aristocrat and samurai.
His involvement with Japanese tradition and art:
<Imperial Poetry Recital>
Tadahiro has been a part time member of the Imperial Household Agency, reciting poems at the “Utakai Hajime”, the new years poetry recital ceremony at the Imperial Palace. He and his colleagues recite poems to the Emperor and the imperial family. He also performs recital at shrines and temples such as the Meiji Shrine, Motsuji Temple, Kumano Hongu Shrine, Ikuta Shrine.
Tadahiro has been a part time member of the Imperial Household Agency, reciting poems at the “Utakai Hajime”, the new years poetry recital ceremony at the Imperial Palace. He and his colleagues recite poems to the Emperor and the imperial family. He also performs recital at shrines and temples such as the Meiji Shrine, Motsuji Temple, Kumano Hongu Shrine, Ikuta Shrine.
<Yomei-Bunko - Museum>
Konoe family runs Yomei-Bunko, a family museum in Kyoto, which contains more than 100,000 artefacts including 8 National Treasures and 60 Important Cultural Properties. One of which is the “Mido-Kampaku-ki” which is their ancestor’s diary which dates back to 998, and is registered as UNESCO's Memory of the World. Tadahiro is involved as councilor.
Konoe family runs Yomei-Bunko, a family museum in Kyoto, which contains more than 100,000 artefacts including 8 National Treasures and 60 Important Cultural Properties. One of which is the “Mido-Kampaku-ki” which is their ancestor’s diary which dates back to 998, and is registered as UNESCO's Memory of the World. Tadahiro is involved as councilor.
<Kita School of Noh>
Tadahiro is the chair to the 14th Kita Roppeita Commemorative Foundation since 2017, which is the foundation of the Kita school of Noh. Noh or Nôgaku theatre is the traditional opera originated in the eighth century, now inscribed as the Representative List of the Intangible Cultural Heritage of Humanity by UNESCO. Kita school is one of the 5 schools of leading actors of Noh, and the foundation operates their home theatre in Meguro, Tokyo.
Tadahiro is the chair to the 14th Kita Roppeita Commemorative Foundation since 2017, which is the foundation of the Kita school of Noh. Noh or Nôgaku theatre is the traditional opera originated in the eighth century, now inscribed as the Representative List of the Intangible Cultural Heritage of Humanity by UNESCO. Kita school is one of the 5 schools of leading actors of Noh, and the foundation operates their home theatre in Meguro, Tokyo.
<Other>
Tadahiro’s network includes many of the importanty people and families in traditional art such as:- Tea ceremony, incence ceremony, school of Noh, school of etiquette, archery, horsemanship, kimono industry, craftsmen, musicians etc.
Tadahiro’s network includes many of the importanty people and families in traditional art such as:- Tea ceremony, incence ceremony, school of Noh, school of etiquette, archery, horsemanship, kimono industry, craftsmen, musicians etc.
.Work:
2021 TOKUGAWA NIGHT MUSEUM (Event production)
Ako Castle promotion video (Director/Producer)
Oda city promotion video (Producer)
Ako Castle promotion video (Director/Producer)
Oda city promotion video (Producer)
2020 KIX Craft Beer (Branding, label design)
Concerto Corporate Logo (Design)
Educational Video of COVID 19 for Cabinet Office (Video production)
Aomori Pref. promotion video (Video production)
Concerto Corporate Logo (Design)
Educational Video of COVID 19 for Cabinet Office (Video production)
Aomori Pref. promotion video (Video production)
2019 Tiger Corp. Maison & Objet - Paris (Booth design, video production)
Dior Skincare Scientific Summit - Tokyo (Event production)
Sake Promotion Event - Paris (Event production)
Moncler Pop-Up - Tokyo (Event production)
Dior Skincare Scientific Summit - Tokyo (Event production)
Sake Promotion Event - Paris (Event production)
Moncler Pop-Up - Tokyo (Event production)
2018 Tiger Corp. Maison & Objet - Paris (Booth design, video production)
Maserati Levante Global Press Event (Event Production)
simpleshow “How to make Matcha” (Video Production)
Winther Cup of Polo - UK (Production Coordinator)
Maserati Levante Global Press Event (Event Production)
simpleshow “How to make Matcha” (Video Production)
Winther Cup of Polo - UK (Production Coordinator)
2017 The Pritzker Architecture Prize - Tokyo (Event production)
Tiger Corp. “Maho Nabé” EU launch - Paris (Branding, design consultation)
LIXIL Interview with Kengo Kuma (Video production)
Documentary: Tea ceremony at Nezu Museum (Video production)
Tiger Corp. “Maho Nabé” EU launch - Paris (Branding, design consultation)
LIXIL Interview with Kengo Kuma (Video production)
Documentary: Tea ceremony at Nezu Museum (Video production)
2016 Exhibition of Kunio Tsuji - Paris (Space design)
Pop-up store Imakutani porcelain - Tokyo (Branding, space design, video)
Photo book for Shine on Kids (Creative director, photography)
Pop-up store Imakutani porcelain - Tokyo (Branding, space design, video)
Photo book for Shine on Kids (Creative director, photography)
2015 Salone del Giappone - Milan (Creative director, space design)
Louis Vuitton Press Tour - Miyagi - Iwate (Event production)
Jo Malone Press Tour - Tokyo - Kyoto (Event production, space design)
Louis Vuitton exclusive Dinner with Frank Gehry - Tokyo (Event production)
Van Cleef & Arpels Peau D’Ane - Tokyo (Event production)
Louis Vuitton Press Tour - Miyagi - Iwate (Event production)
Jo Malone Press Tour - Tokyo - Kyoto (Event production, space design)
Louis Vuitton exclusive Dinner with Frank Gehry - Tokyo (Event production)
Van Cleef & Arpels Peau D’Ane - Tokyo (Event production)
2014 Simpleshow Japan (Technical Advisor/Producer)
COREDO “Noren” Project - Tokyo (Creative director, graphic design)
simpleshow Japan Launch (Video production)
Louis Vuitton Series 1 Pop-Up Store - Tokyo (Event production)
COREDO “Noren” Project - Tokyo (Creative director, graphic design)
simpleshow Japan Launch (Video production)
Louis Vuitton Series 1 Pop-Up Store - Tokyo (Event production)
2013 Colours International (Creative director, branding, design)
Louis Vuitton Timeless Muses - Tokyo Station Hotel (Event production)
Christian Dior Rouge Dior with Nathalie Portman - Tokyo (Event production)
Louis Vuitton Sofia Coppola Dinner - Tokyo (Event production)
Louis Vuitton Timeless Muses - Tokyo Station Hotel (Event production)
Christian Dior Rouge Dior with Nathalie Portman - Tokyo (Event production)
Louis Vuitton Sofia Coppola Dinner - Tokyo (Event production)
2012 SAKURA Craypas 90th Anniversary (Product design, event production)
Sound Theatre (Creative director, graphic and scenic design)
TASAKI Brand Story video (Producer/Camera)
ZARA Ginza Renewal Open - Tokyo (Event production)
Sound Theatre (Creative director, graphic and scenic design)
TASAKI Brand Story video (Producer/Camera)
ZARA Ginza Renewal Open - Tokyo (Event production)
2011 Christian Dior Capture with Sophie Marceau - Tokyo (Event production)
Prada Fashion show - Tokyo (Event production)
Burberry Vogue Fashion’s Night Out - Tokyo (Event production)
CELINE Re-See (Event production)
Christian Dior “Addict” - Tokyo (Event production)
Prada Fashion show - Tokyo (Event production)
Burberry Vogue Fashion’s Night Out - Tokyo (Event production)
CELINE Re-See (Event production)
Christian Dior “Addict” - Tokyo (Event production)
2010 Audi A8 Launch - Tokyo (Event production)
CELINE Re-See - Tokyo (Event production)
Louis Vuitton Party at TABLOID - Tokyo (Event production)
Christian Dior “Rouge DIor” - Tokyo (Event production)
TAG Heuer ”The Odyssey of Pioneers” - Tokyo (Event production)
Emilio Pucci/DoCoMo Fashion Show - Tokyo (Event production)
Burberry Ginza Opening & ICON Awards - Tokyo (Event production)
Van Cleef & Arpels “California Rêverie” - Tokyo (Event production)
CELINE Re-See - Tokyo (Event production)
Louis Vuitton Party at TABLOID - Tokyo (Event production)
Christian Dior “Rouge DIor” - Tokyo (Event production)
TAG Heuer ”The Odyssey of Pioneers” - Tokyo (Event production)
Emilio Pucci/DoCoMo Fashion Show - Tokyo (Event production)
Burberry Ginza Opening & ICON Awards - Tokyo (Event production)
Van Cleef & Arpels “California Rêverie” - Tokyo (Event production)
2009 Van Cleef & Arpels “Spirit of Beauty” - Tokyo (Event production)
BVLGARI Christmas Party - Tokyo (Event production)
Emilio Pucci 60th Anniversary - Tokyo (Event production)
Darley Stallion Parade - Hokkaido (Event & video production, design)
BVLGARI Christmas Party - Tokyo (Event production)
Emilio Pucci 60th Anniversary - Tokyo (Event production)
Darley Stallion Parade - Hokkaido (Event & video production, design)
2007 Valentino Pop-Up and Fashion Show - Tokyo (Event production)
Apple OSX Leopard tutorial (Video production)
Apple iPod Touch tutorial (Video production)
Apple OSX Leopard tutorial (Video production)
Apple iPod Touch tutorial (Video production)
2006 Louis Vuitton Fashion Show - Tokyo (Event production)
Documentary Film on Reggae “Ruff 'n Tuff” - Jamaica (Camera/coordinator)
LOEWE "Take Me With You" (Video production)
Documentary Film on Reggae “Ruff 'n Tuff” - Jamaica (Camera/coordinator)
LOEWE "Take Me With You" (Video production)
2005 Estee Lauder Isetan in Store Event - Tokyo (Event production)
CHANEL Fine Jewellery Exhibition - Tokyo (Event production)
Documentary on Special Olympics for NHK (Video production)
CHANEL Fine Jewellery Exhibition - Tokyo (Event production)
Documentary on Special Olympics for NHK (Video production)
2004 CHANEL Ginza Opening - Tokyo (Event production)
Louis Vuitton 150th Anniversary Event - Tokyo (Event production)
Louis Vuitton Roppongi Store Video (Video production)
Louis Vuitton 150th Anniversary Event - Tokyo (Event production)
Louis Vuitton Roppongi Store Video (Video production)
2003 Breitling Member Salon (Video & event production)
Louis Vuitton Architecture Exhibition (Video production)
Louis Vuitton Architecture Exhibition (Video production)
2002 Yves Saint Larent Fashion Show - Tokyo (Event production)
Louis Vuitton Omote-Sando Opening - Tokyo (Event production)
Documentary on Spanish Restaurants - Spain (Video production)
Louis Vuitton Omote-Sando Opening - Tokyo (Event production)
Documentary on Spanish Restaurants - Spain (Video production)
2001 Louis Vuitton Tambour Watch Launch - Tokyo (Event production)
Mazda Atenza & R8 Launch (Video & event production)
Mazda Atenza & R8 Launch (Video & event production)
2000 Leonard Fashion Show - Tokyo (Event production)
CHANEL Mega Show - Tokyo (Event production)
CHANEL Mega Show - Tokyo (Event production)
近衞忠大
クリエイティブ・ディレクター
株式会社curioswitch（キュリオスイッチ）
宮中歌会始 講師（こうじ）宮内庁式部職非常勤（1997年より）
公益財団法人 陽明文庫 評議員（2015年より）
公益財団法人 十四世六平太記念財団理事（能・喜多流の財団・2015年より）
「日本の文化をクリエイティブに世界と結びつける」を信条としている。
大学卒業後、テレビやイベント等の制作現場を経験。番組、プロモーションビデオ、
ファッションブランドの大型イベントなどの制作に携わる。特に多くの国際的プロジ
ェクトに関わる。その中で語学力をかわれて日本側と海外クライアント側の間に立っ
て、制作業務を行うコーディネーターとして多くのプロジェクトで活躍。
2004年にクリエイティブ・エージェンシー GTパートナーズ株式会社を設立後は映
像・イベント制作にとどまらず、デザイン、ブランディングなど幅広くクリエイティブ
なプロジェクトに携わる。2013年よりホテル・ウェディングなどのホスピタリティー
事業を展開する株式会社Colours Internationalの取締役を兼務。2015年より業務統
合して株式会社Colours Internationalに一本化。
一方で宮中歌会始にて講師（こうじ＝和歌の読み手）を勤める。また、生田神社、毛
越寺、熊野本宮、明治神宮などで行われる献詠披講式、曲水の宴などでも講師を務め
るなど、伝統文化との関わりも持つ。
著書
「近衞家の太平洋戦争」（共著）NHK出版（2002年）
職歴
2017年 株式会社LIXIL プロモーションビデオ・隈研吾 x 潮田洋一郎 制作
2016年 伊勢丹新宿店「Glaze展」（クリエイティブ・ディレクター）
Vacheron Constantinプレスイベント（制作）
2015年 ミラノ「ジャパン・サローネ」（クリエイティブ・ディレクター）
Louis Vuitton東北プレスツアー（制作）
Jo Malone京都プレスツアー（制作）
Louis Vuittonフランク・ゲーリー ディナー（制作）
パルファンChristian Diorプレスイベント（制作）
Van Cleef & Arpels「ポーダンヌ」イベント（制作）
LOEWE表参道店オープニング（制作）
Miu Miuショー＋パーティー（制作）
2014年 ドイツの解説ビデオ大手・Simpleshowの日本進出で制作部門立ち上げ
日本橋・室町COREDOおよび三井本館の暖簾の紋をデザイン
Van Cleef & Arpels 表参道ポップアップストア（制作）
Louis Vuitton - Series 1 新宿ポップアップストア（制作）
2013年 Colours International株式会社設立
役員として長期的なホテルの企画・ブランディングに関わる
Louis Vuitton - Timeless Muses東京ステーションホテル（制作）
Louis Vuitton - 社内セミナー（制作）
パルファンChristian Diorプレスイベント（制作）
2012年 サクラクレパス90周年記念限定商品700色セットのデザインを担当
同商品の発表イベント演出、プレスキットのデザイン監修などを手がける
Sound Theatre芸術監督に就任・新感覚朗読劇のデザインなど全般を監修
TASAKIのブランドストーリー映像の撮影・制作
パルファンChristian Diorプレスイベント（制作）
ZARA銀座店オープニングイベント（制作）
2005年-09年 ドバイの首長・シェイク・モハメド殿下の競走馬事業：
Darleyのハウスエージェンシーとして印刷物・映像・イベント全般に関わる
2004年 GTパートナーズ株式会社設立・クリエイティブエージェンシーとして独立
2000年 コーディネーターとしてChanel、Louis Vuittonなどファッションブランド
のファッションショーやイベントなど国際的プロジェクトに携わる
1998年 SONY Pictures TVでCSチャンネルAXN、ANIMAXの立ち上げに関わる
1997年 ミュージックチャンネル(株)（MTVジャパン）ディレクターとして新番組
「Breakdown」の企画制作に携わる
1994年 NHK入局・東京・文化教養部配属、美術番組、ETV特集などを制作