The video was created for Nara local government in order to avoid accidents with the local deer which is one of the most famous tourist attractions.
The video won silver at the Communicator Awards in 2016 for Online Video. More than 6000 works were entered and simpleshow received 17 awards with 11 explainer videos entered in total.
"simpleshow" is the expert in explainer video found in Germany in 2008. It has spread to 9 countries and entered the Japanese market in 2014. Tadahiro helped launch the production team.