Maho Nabé by Tiger
Project for Tiger Corporation., (Tiger Mahobin), a Japanese company based in Kadoma, Osaka.
A launch of a new product "Maho Nabé", in France which is the first step into the EU market for Tiger.
Tadahiro worked as consultant and coordinator to create a scenario to launch the product in the EU market. He started out by finding Agence Saltimbanque a creative agency lead by Thierry Consigny as the best partner locally in Paris. then along with the agency, planned and executed marketing strategy such as package design, brochure, pack shot and key visual photography, event production and SNS.
The Maho Nabé was launched at Maison & Objets in September 2018 and went on sale in December 2018 at Le Bon Marché the most established department store in Paris, as well as e-commerce on Tiger website.
https://www.maho-nabe.com
https://www.tiger.jp/global/
